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All resources for customer experience management on one page including, blog posts, news, and more

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CPG & Manufacturing

CEMax solutions help CPG and industrial production line factories to meet a wide range of challenges.

Manufacturers Challenges

For years, manufacturing and industrial companies have been impacted by increasing commoditization. The growing complexity of supply chains within the global economy has created challenges when it comes to maintaining a quality customer experience. Although globalization and new technology have opened new markets, they have also presented new challenges from low-cost competitors.
Manufacturing companies that focus on customer experience management can overcome key issues around customer retention and repeat business to improve profitability. By partnering with CEMax you can leverage our technology and know-how to build a true customer-centric organization learning about customers' expectations, and improve products, services, and supply chain management. With CEMax technology you have a partner who will work with you on dealing with unique manufacturing challenges.

Product Design

Manufacturers need customer feedback to promote the design and development of new features and improvement of product quality.

Supply Chain Processes

Feedback from suppliers, distributors and retailers helps manufacturers to ensure efficient operation for each stage of the supply chain.

Brand Reputation

To ensure customer loyalty, manufacturers need to ensure that products are backed up by a best-in-class customer experience solution.

Compliance to Standards

Manufacturers need to make sure that all products are compliant to applicable quality and safety standards such as ISO, BSI, and FDA, etc.

Root Cause Analysis

Identify and correct the root cause of a negative customer experience before it affects other customers.

Complaint Management

Manufacturers need to manage a huge volume of customer feedback and complaints that flow in from a wide range of sources.

CEMax solution

A full application suite for manufacturers

A modular application suite that can be implemented on the cloud or installed locally (on-the-premises). Our solution incorporates manufacturing-specific best practices and know-how. A specific project team can customize our solution to your needs. Learn more about CEMax offering:

Full Suite of Applications

Includes built-in complaint management, customer engagement, voice of the customer, and social media monitoring in one application platform and with no third-party add-ons.

True Omni-Channel

Enable customers to contact the organization through all communication types like: email, SMS, MMS, web, phone calls, VM, letters, faxes, social media, mobile, and more.

Automated Feedback Routing

Our adaptive workflow engine will make sure every feedback or complaint is being executed with the right SLA schedule and routed to the right people within the organization. Depending on the complaint type and other properties like location, regulation, customer sentiment, and other important characteristics, the machine learning workflow will create the tasks needed to resolve the complaint, assign the right people to each task, send email and other correspondence to people within the organization and to customers, track that every task will meet its deadline, and execute escalations when needed.

Simplified Communication

Correspondence will be sent automatically depending on the user needs or the workflow task being executed. Enable your employees to communicate directly with customers via our fully featured automatic correspondence engine.

Dashboard and Reports

View key performance indicators, get up-to-date status, open and pending tasks, reports or drill down to analyze data and perform root-cause analysis.

Customer Benefits

How CEMax can improve your Customer Experience and Customer Journey

Product innovation

Build innovative products and product features that customers want and need, and have long-term, loyal relationships with customers.

Competitive Advantage

Know your customers better than your competitors do and use that knowledge to deliver a consistent and rewarding customer experience that keeps customers loyal. Build and grow customer relationships for mutual value.

Improve Products and Services

Gain insight about customer needs and wants, identify product defects and learn about the features your customers’ value. Understand the reasons behind feedback scores and reduce customer interaction time.

Experience Hub

Each employee and manager can have direct access to personalized key performance indicators, dashboards, and feedback data.

Standards-Based Compliance

Ensure compliance with product quality and safety standards. Transfer feedback data between different types of applications like Quality Assurance and other legacy systems.

Get a 360° Perspective

Identify areas of improvement across the entire supply chain to improve supply, production and distribution processes. Have actionable information at your fingertips.

Hear from CEMax about our solution offering for manufacturers.

Learn from CEMax how to become more customer-centric, reduce churn, gain competitive advantage, and increase customer insight. Learn how CEMax solutions can help differentiate your company from the competition.

Contact CEMax



CEMax’s solutions for the manufacturing industry

Please see our solution offering for your organization

Complaint Management
CEM Solutions

Strengthen brand loyalty and promote a long-term customer life cycle

Learn more
published Surbey
Voice of the Customer
VOC Solutions

Make sure the “customer voice” gets heard throughout the organization

Learn more
Case Management
CEC Solutions

Advanced case management supporting all communication types

Learn more
Social Monitor
Social Media Monitoring
CEM Solutions

Monitor your brand mentions on social media

Learn more
Knowledge Management
Solutions Addon

Empower employees and customers with right information at the right time

Learn more
Email Management
CEC Solutions

Simplify email management, boost service responsiveness

Learn more
NPS Dashboard
EFM Solutions
CEM Solutions

Act on customer feedback to deliver continuous improvement

Learn more
Dashboard  text
Customer Engagement
CEC Solutions

Next-Generation customer service as a strategic differentiator

Learn more

Manufacturing Resources

Blogs, News, Case Studies and other useful information

For more information about our solutions please see the following:


CEMax blog posts, get insights on customer engagement, customer experience, and customer service


CEMax news, press releases, updates, new features, and up-to-date info about CEMax


All resources for customer experience management on one page including, blog posts, news, and more


Glossary containing all relevant acronyms relating to customer service, CEM and CEC

Contact CEMax for a personal demo about our solutions for Manufactures