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CEM Process Tag

The food group partnered with CEMax and used its CEMax CEM application to solve complex consumer service needs. CEMax CEM solution replaced the food group’s current Siebel CRM solution, different EFM solutions and a tailored solution for issuing product replacement statements. Other disparate solutions were integrated into CEMax’s solution creating a single source of truth for consumer experience and a robust repository for analytical insight....

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Feedback is an important part of the real time, adaptive enterprise that is able to react quickly to changes in the environment. However, before an enterprise can manage the experience, it needs to have a customer-centric vision and strategy as well as the right collaborative culture for delivery. Enterprises also need the support of customer processes, information, technology and enterprise metrics to deliver it consistently....

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